Himmelfarb Library Faculty Publications

Title

Going mobile: A medical library's outreach strategy

Document Type

Journal Article

Publication Date

10-4-2011

Journal

Journal of Electronic Resources in Medical Libraries

Volume

Volume 8, Issue 3

Inclusive Pages

234-242

DOI

10.1080/15424065.2011.601989

Keywords

Android; iPhone; Mobile; Mobile LibGuides; Mobile Websites; Wireless Networks

Abstract

This article addresses the planning, implementation, and recommendations of one medical library in reaching out to users in the mobile environment. A three-pronged approach was adopted by the library's Mobile Committee that addressed this issue and included the creation of a mobile web page <http://www.gwumc.edu/library/mobile>, Mobile LibGuide <http://libguides.gwumc.edu/mobile>, and recurring library drop-in support sessions targeted at specific student populations. Attendance at drop-in sessions was popular as was the use of the Mobile LibGuide. Increased use of the mobile web page is anticipated as a result of inclusion in The George Washington University Mobile App in spring 2011.