Strategies for the base of the pyramid: lessons from social marketing
Document Type
Journal Article
Publication Date
2008
Journal
Effective Executive
Volume
11
Issue
11
Inclusive Pages
74-79
Keywords
Prevention & Community Health
APA Citation
Lefebvre, R. (2008). Strategies for the base of the pyramid: lessons from social marketing. Effective Executive, 11 (11). Retrieved from https://hsrc.himmelfarb.gwu.edu/sphhs_prev_facpubs/645
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