Assessing Youth-Appealing Content in Alcohol Advertisements: Application of a Content Appealing to Youth (CAY) Index.
Document Type
Journal Article
Publication Date
2018
Journal
Health Communication
Volume
33
Issue
2
Inclusive Pages
164-173
DOI
10.1080/10410236.2016.1250331
APA Citation
Padon, A., Rimal, R. N., DeJong, W., Siegel, M., & Jernigan, D. (2018). Assessing Youth-Appealing Content in Alcohol Advertisements: Application of a Content Appealing to Youth (CAY) Index.. Health Communication, 33 (2). http://dx.doi.org/10.1080/10410236.2016.1250331
Peer Reviewed
1
