The Relationship Between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign.

Authors

Vinu Ilakkuvan, George Washington University
Monique Mitchell Turner, George Washington UniversityFollow
Jennifer Cantrell
Elizabeth Hair
Donna Vallone

Document Type

Journal Article

Publication Date

1-1-2017

Journal

Family & Community Health

Volume

40

Issue

1

DOI

10.1097/FCH.0000000000000126

Keywords

Adolescent; Advertising as Topic; Anger; Cross-Sectional Studies; Female; Humans; Male; Persuasive Communication; Self Efficacy

APA Citation

Ilakkuvan, V., Turner, M., Cantrell, J., Hair, E., & Vallone, D. (2017). The Relationship Between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign.. Family & Community Health, 40 (1). http://dx.doi.org/10.1097/FCH.0000000000000126

Peer Reviewed

1