Design and Feasibility Testing of the truth FinishIt Tobacco Countermarketing Brand Equity Scale.

Authors

W. Douglas Evans, George Washington UniversityFollow
Jessica Rath
Lindsay Pitzer
Elizabeth C Hair
Jeremy Snider
Jennifer Cantrell
Donna Vallone

Document Type

Journal Article

Publication Date

7-1-2016

Journal

Journal of Health Communication

Volume

21

Issue

7

Inclusive Pages

800-808

DOI

10.1080/10810730.2016.1157658

APA Citation

Evans, W. D., Rath, J., Pitzer, L., Hair, E., Snider, J., Cantrell, J., & Vallone, D. (2016). Design and Feasibility Testing of the truth FinishIt Tobacco Countermarketing Brand Equity Scale.. Journal of Health Communication, 21 (7). http://dx.doi.org/10.1080/10810730.2016.1157658

Peer Reviewed

1