Sensation Seeking as a Moderator of Gain- and Loss-Framed HIV-Test Promotion Message Effects.

Authors

Shawnika J. Hull, George Washington University
Yangsun Hong

Document Type

Journal Article

Publication Date

8-26-2015

Journal

Journal of Health Communication

Volume

21

Issue

1

Inclusive Pages

46-55

DOI

10.1080/10810730.2015.1033113

Keywords

HIV Infections--prevention & control; Health Promotion--methods; Mass Screening/--psychology; Persuasive Communication; Risk-Taking

APA Citation

Hull, S.J., Hong, Y. (2016). Sensation seeking as a moderator of gain- and loss-framed HIV-test promotion message effects. Journal of Health Communication: International Perspectives, 21(1), 46-55. doi:10.1080/10810730.2015.1033113

Peer Reviewed

1