Sensation Seeking as a Moderator of Gain- and Loss-Framed HIV-Test Promotion Message Effects.
Document Type
Journal Article
Publication Date
8-26-2015
Journal
Journal of Health Communication
Volume
21
Issue
1
Inclusive Pages
46-55
DOI
10.1080/10810730.2015.1033113
Keywords
HIV Infections--prevention & control; Health Promotion--methods; Mass Screening/--psychology; Persuasive Communication; Risk-Taking
APA Citation
Hull, S.J., Hong, Y. (2016). Sensation seeking as a moderator of gain- and loss-framed HIV-test promotion message effects. Journal of Health Communication: International Perspectives, 21(1), 46-55. doi:10.1080/10810730.2015.1033113
Peer Reviewed
1