Evaluation of Behavior Change Communication Campaigns to Promote Modern Cookstove Purchase and Use in Lower Middle Income Countries
Document Type
Journal Article
Publication Date
2018
Journal
International Journal of Environmental Research and Public Health
Volume
15
Issue
1
DOI
10.3390/ijerph15010011
Abstract
Nearly three billion people worldwide burn solid fuels and kerosene in open fires and inefficient stoves to cook, light, and heat their homes. Cleaner-burning stoves reduce emissions and can have positive health, climate, and women’s empowerment benefits. This article reports on the protocol and baseline data from the evaluation of four behavior change communication (BCC) campaigns carried out in lower to middle income countries aimed at promoting the sale and use of cleaner-burning stoves. Interventions implemented in Bangladesh, Kenya, and Nigeria are using a range of BCC methods including mass media, digital media, outdoor advertising, and inter-personal communication. The mixed methods evaluation comprises three large-scale surveys: one pre-BCC and two follow-ups, along with smaller scale assessments of stove uptake and patterns of use. Baseline results revealed varying levels of awareness of previous promotions and positive attitudes and beliefs about modern (i.e., relatively clean-burning) cookstoves. Differences in cookstove preferences and behaviors by gender, socio-demographics, media use, and country/region were observed that may affect outcomes. Across all three countries, cost (lack of funds) a key perceived barrier to buying a cleaner-burning stove. Future multivariate analyses will examine potential dose-response effects of BCC on cookstove uptake and patterns of use. BCC campaigns have the potential to promote modern cookstoves at scale. More research on campaign effectiveness is needed, and on how to optimize messages and channels. This evaluation builds on a limited evidence base in the field.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
APA Citation
Evans, W. D., Johnson, M., Jagoe, K., Charron, D., Rahman, A. M., Omolloh, D., & Ipe, J. (2018). Evaluation of Behavior Change Communication Campaigns to Promote Modern Cookstove Purchase and Use in Lower Middle Income Countries. International Journal of Environmental Research and Public Health, 15 (1). http://dx.doi.org/10.3390/ijerph15010011
Peer Reviewed
1
Open Access
1
Comments
Reproduced with permission of MDPI AG. International Journal of Environmental Research and Public Health