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Problem: One half of patients with chronic illness do not take their medication as prescribed. Nonadherence leads to catastrophic medical events, permanent disability, and $100 billion in healthcare costs each year.

Solution: A medication adherence technology that connects taking medicine to the well-being of another person. The technology is based on social neuroscience research that points to empathy and guilt as effective modifiers of behavior.

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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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