Document Type
Poster
Publication Date
2018
Abstract
Problem: One half of patients with chronic illness do not take their medication as prescribed. Nonadherence leads to catastrophic medical events, permanent disability, and $100 billion in healthcare costs each year.
Solution: A medication adherence technology that connects taking medicine to the well-being of another person. The technology is based on social neuroscience research that points to empathy and guilt as effective modifiers of behavior.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Open Access
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