Presentation Type
Lightning Talk
Date
2022-11-17
Description
Now in its fourth year as an institutional repository, Henry Ford Health's Scholarly Commons has hit its stride, gaining more internal and external readers than ever before. This spring I created and executed a marketing campaign to showcase to Henry Ford Health medical education and hospital leadership the tools in Scholarly Commons that are available to track scholarly activity and promote their research. A primary focus is the repository dashboard, a behind-the-scenes look at usage metrics on a specific department's authors and their works. In this lightning talk I will share my campaign strategy, the tools I used to create promotional materials, tips for vying for attention of busy physicians, and the results of this promotional effort. (Scholarly Commons is on the Digital Commons platform, a product of bepress.)
Keywords
institutional repository, promotion, marketing
Open Access
1
Rights and Permissions
Copyright © 2022 Steven Moore
Repository Citation
Moore, Steven, "Dashboard Confessional: Moving Behind-the-Scenes Metrics to the Spotlight" (2022). Medical Institutional Repositories in Libraries (MIRL). 13.
https://hsrc.himmelfarb.gwu.edu/mirl/2022/program/13
Dashboard Confessional: Moving Behind-the-Scenes Metrics to the Spotlight
Now in its fourth year as an institutional repository, Henry Ford Health's Scholarly Commons has hit its stride, gaining more internal and external readers than ever before. This spring I created and executed a marketing campaign to showcase to Henry Ford Health medical education and hospital leadership the tools in Scholarly Commons that are available to track scholarly activity and promote their research. A primary focus is the repository dashboard, a behind-the-scenes look at usage metrics on a specific department's authors and their works. In this lightning talk I will share my campaign strategy, the tools I used to create promotional materials, tips for vying for attention of busy physicians, and the results of this promotional effort. (Scholarly Commons is on the Digital Commons platform, a product of bepress.)