Milken Institute School of Public Health Poster Presentations (Marvin Center & Video)
Antibiotic Resistance - Urgent Care Messaging Study
Document Type
Poster
Abstract Category
Prevention and Community Health
Keywords
antibiotic resistance, antibiotics, reviews, online reviews, messaging
Publication Date
Spring 5-1-2019
Abstract
Antibiotic resistance is a global public health threat that is leaving us unable to fight off infections that were once treatable with antibiotics. It is caused by an overprescription of antibiotics in the outpatient setting, which is perpetuated by "the Yelp Effect." In our study, we research the effects of online reviews of outpatient clinics on patients' perceptions, expectations, and knowledge of antibiotics, as well as the effects on clinic, doctor, and reviewer credibility. The results from this study are informing the development of image repair messaging and of studies regarding antibiotic norms.
Open Access
1
Antibiotic Resistance - Urgent Care Messaging Study
Antibiotic resistance is a global public health threat that is leaving us unable to fight off infections that were once treatable with antibiotics. It is caused by an overprescription of antibiotics in the outpatient setting, which is perpetuated by "the Yelp Effect." In our study, we research the effects of online reviews of outpatient clinics on patients' perceptions, expectations, and knowledge of antibiotics, as well as the effects on clinic, doctor, and reviewer credibility. The results from this study are informing the development of image repair messaging and of studies regarding antibiotic norms.
Comments
Presented at Research Days 2019.