Efficacy methods to evaluate health communication and marketing campaigns

Authors

W. D. Evans
J. Uhrig
K. Davis
L. McCormack

Document Type

Journal Article

Publication Date

2009

Journal

Journal of Health Communication

Volume

14

Issue

4

Inclusive Pages

315-330

APA Citation

Evans, W., Uhrig, J., Davis, K., & McCormack, L. (2009). Efficacy methods to evaluate health communication and marketing campaigns. Journal of Health Communication, 14 (4). Retrieved from https://hsrc.himmelfarb.gwu.edu/sphhs_prev_facpubs/656