The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive

Authors

M M. Turner, George Washington University
A Mabry-Flynn
H Shen
H Jiang
V Boudewyns
D Payne

Document Type

Journal Article

Publication Date

7-15-2017

Journal

Journal of Nonprofit and Public Sector Marketing

DOI

10.1080/10495142.2017.1326345

APA Citation

Turner, M. M., Mabry-Flynn, A., Shen, H., Jiang, H., Boudewyns, V., & Payne, D. (2017). The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive. Journal of Nonprofit and Public Sector Marketing, (). http://dx.doi.org/10.1080/10495142.2017.1326345

Peer Reviewed

1