This issue brief explores the opportunities and potential pitfalls in communicating to beneficiaries about Medicare+Choice. This issue brief also looks at the difficulties inherent in communicating complex information to a diverse group of older individuals as well as at communications and programmatic challenges related to information overload, marketing concerns, lack of uniform standards, lack of infrastructure, and the vulnerability of various subpopulations.
Super, Nora, "Communicating to Beneficiaries about Medicare+Choice: Opportunities and Pitfalls" (1998). National Health Policy Forum. Paper 15.