Document Type
Journal Article
Publication Date
2014
Journal
Frontiers in Public Health
Volume
Volume 2
Inclusive Pages
Article number 101
DOI
10.3389/fpubh.2014.00101
Abstract
The Not-On-Tobacco program is an evidence-based teen smoking cessation program adopted by the American Lung Association (ALA). Although widely disseminated nationally via ALA Master Trainers, in recent years, adoption and implementation of the N-O-T program in West Virginia has slowed. West Virginia, unfortunately, has one of the highest smoking rates in the US. Although it is a goal of public health science, dissemination of evidence-based interventions is woefully understudied. The present manuscript reviews a theoretical model of dissemination of the Not-On-Tobacco program in West Virginia. Based on social marketing, diffusion of innovations, and social cognitive theories, the nine-phase model incorporates elements of infrastructure development, accountability, training, delivery, incentives, and communication. The model components as well as preliminary lessons learned from initial implementation are discussed.
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.
APA Citation
Horn, K., Jarrett, T., O'Hara Tompkins, N., Anesetti-Rothermel, A. Dino, G. (2014). Developing a dissemination model to improve intervention reach among West Virginia youth smokers. Frontiers in Public Health, 2:101
Open Access
1
Comments
Reproduced with permission of Frontiers in Public Health.