Mood and reactions to political advertising: A test and extension of the hedonic contingency hypothesis
Document Type
Journal Article
Publication Date
1-2013
Journal
Southern Communication Journal
Volume
Volume 78, Issue 1
Inclusive Pages
8-24
APA Citation
Turner, M. M., Underhill, J. C., & Kaid, L. L. (2013). Mood and reactions to political advertising: A test and extension of the hedonic contingency hypothesis. Southern Communication Journal, 78(1), 8-24.
Peer Reviewed
1
COinS