Milken Institute School of Public Health Poster Presentations (Marvin Center & Video)

Title

Antibiotic Resistance - Urgent Care Messaging Study

Document Type

Poster

Abstract Category

Prevention and Community Health

Keywords

antibiotic resistance, antibiotics, reviews, online reviews, messaging

Publication Date

Spring 5-1-2019

Abstract

Antibiotic resistance is a global public health threat that is leaving us unable to fight off infections that were once treatable with antibiotics. It is caused by an overprescription of antibiotics in the outpatient setting, which is perpetuated by "the Yelp Effect." In our study, we research the effects of online reviews of outpatient clinics on patients' perceptions, expectations, and knowledge of antibiotics, as well as the effects on clinic, doctor, and reviewer credibility. The results from this study are informing the development of image repair messaging and of studies regarding antibiotic norms.

Open Access

1

Comments

Presented at Research Days 2019.

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Antibiotic Resistance - Urgent Care Messaging Study

Antibiotic resistance is a global public health threat that is leaving us unable to fight off infections that were once treatable with antibiotics. It is caused by an overprescription of antibiotics in the outpatient setting, which is perpetuated by "the Yelp Effect." In our study, we research the effects of online reviews of outpatient clinics on patients' perceptions, expectations, and knowledge of antibiotics, as well as the effects on clinic, doctor, and reviewer credibility. The results from this study are informing the development of image repair messaging and of studies regarding antibiotic norms.