Milken Institute School of Public Health Poster Presentations (Marvin Center & Video)

Title

(VIDEO) The Impact of Virtual Reality 360⁰ Film on Helping Behaviors After Natural Disasters

Document Type

Poster

Status

Recent Alumni

Abstract Category

Prevention and Community Health

Keywords

Virtual Reality, Transportation theory, Humanitarian relief, Hurricane Maria, 360 film

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Publication Date

Spring 2019

Abstract

This study assessed whether virtual reality (VR) 360-degree film was more effective than traditional film at influencing people to help victims in Puerto Rico after Hurricane Maria. Study participants watched the same film in either 360-degree format or traditional film format, then were asked about their intentions to help the Hurricane victims. Participants that felt higher levels of transportation by the film (regardless of format) had higher intentions to help hurricane victims, but there was no significant difference between the 360-degree and traditional film formats. The study was only 36 participants and further research is recommended to fully understand the power of 360-degree films.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Open Access

1

Comments

Presented at Research Days 2019.

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(VIDEO) The Impact of Virtual Reality 360⁰ Film on Helping Behaviors After Natural Disasters

This study assessed whether virtual reality (VR) 360-degree film was more effective than traditional film at influencing people to help victims in Puerto Rico after Hurricane Maria. Study participants watched the same film in either 360-degree format or traditional film format, then were asked about their intentions to help the Hurricane victims. Participants that felt higher levels of transportation by the film (regardless of format) had higher intentions to help hurricane victims, but there was no significant difference between the 360-degree and traditional film formats. The study was only 36 participants and further research is recommended to fully understand the power of 360-degree films.