Title

The 5-4-3-2-1 go! Brand to promote nutrition and physical activity: a case of positive behavior change but negative change in beliefs.

Document Type

Journal Article

Publication Date

1-1-2015

Journal

Journal of Health Communication

Volume

20

Issue

5

Inclusive Pages

512-520

DOI

10.1080/10810730.2014.989344

Keywords

Health Knowledge, Attitudes, Practice; Health Promotion--methods; Obesity--prevention & control; Parents--education; Parents--psychology

Peer Reviewed

1